Promote your brand in the essential guide to university & apprenticeships
Options is the go-to digital information guide for school leavers, parents, and advisors. It provides trusted advice, practical resources, and clear pathways to help young people confidently navigate their next steps, whether that’s further education, university, or entering the workforce through an apprenticeship.
By advertising in Options, you place your organisation directly in front of a highly engaged audience actively exploring their future.
Why advertise in Options?
A trusted resource for informed choices
Options is designed to reassure and guide young people during a critical transition point in their lives. Content is informative, accessible, and focused on real-world outcomes, making it a trusted environment for your brand.
Connect with your future applicants
The guide includes a comprehensive directory of apprenticeships and universities, helping students understand their options, benefits, and long-term opportunities. Advertising alongside this content positions your organisation as part of their decision-making journey.
Strategic distribution
Distributed to students, parents, and careers advisors throughout the year:
- Hosted on WhatLive.co.uk for 12 months
- Emailed to the full What Next? database at key points of the academic year
- Sent to all visitors to What University? & What Career? Live events
- Shared with our extensive network of school and college contacts
- Promoted across our social media channels
Position your brand where futures begin
Advertising in Options allows you to:
- Build awareness with a highly targeted audience
- Showcase opportunities, courses, or apprenticeship programmes
Enquire about advertising opportunities
Be part of the guide that helps shape the next generation’s future.